The four pillars
of e-commerce finance

We reconcile revenue across every channel you sell on — Shopify, Amazon, TikTok Shop — using the specialist bridging tools the sector runs on.

Gateway fees, refunds and reserves are separated out and visible as their own lines. Your payout clearing accounts are fully reconciled: any balance is broken down and explained, so you always know what the number represents. Your ledger is reconciled on a defined, regular cadence — accurate and current enough to make decisions from.

This is where most e-commerce books quietly go wrong. Too many bookkeepers expense stock related costs the moment the invoices land — so cost of goods never lines up with the sales it belongs to. We capitalise inventory properly and release COGS as items actually sell.

Landed cost is built up in full — unit cost, freight, duty, and supplier price changes as they happen. Inventory is valued so the stock figure on your balance sheet reflects what's actually there. The result is a margin you can trust enough to price against.

We treat tax as something to plan for. That covers e-commerce VAT, including the cross-border thresholds that catch growing brands out; corporation tax and year-end accounts prepared and filed; and tax-efficient ways for a director to take money out of the business.

Where your spending on systems and integration genuinely qualifies, we'll look at R&D relief. You get your tax position handled ahead of time, with the bills known in advance.

At the top tier, the numbers become a planning tool. You get monthly management accounts, reported clearly and explained.

A rolling cash flow forecast models your actual runway — how much room you have to fund ad spend or a bulk inventory order, and when. Regular strategic reviews keep the plan current as the brand grows. You can see your runway and plan spending against it.